Pre-orders for the new color start this Friday, the first units will be available on April 30. Apple took pains to match the color of the aluminum frame to that of the back glass panel.
And all that care and attention to color perfection can’t be thrown away by using the wrong case, oh no. Apple is also launching a new MagSafe Leather Case and a new Leather Sleeve in Deep Violet.
There are new silicone cases too, available in Capri Blue, Pistachio, Cantaloupe and Amethyst. And a new Leather Wallet with a color dubbed Arizona. All these accessories will be available later today.
The iPhone 12 is the most popular smartphone in the world, says Greg Joswiak, Apple’s SVP of Worldwide Marketing. And with purple, the 12 and 12 mini are now available in five different colors.