Big Machine is title sponsor for IndyCar Music City Grand Prix

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Scott Borchetta’s fierce competitive nature is what made him a whopping success in the music industry business.

He built Big Machine Label Group into one of the most successful companies in the business by signing stars such as Taylor Swift, Garth Brooks, Toby Keith, Reba McEntire, Tim McGraw, Sheryl Crow, Thomas Rhett, Rascal Flatts and Florida Georgia Line to name a few.

It is that same competitiveness and drive that pushed Borchetta to make Big Machine the title sponsor for the IndyCar Music City Grand Prix.

“I found a way to be in the winner’s circle for every race — sponsor it,” Borchetta said with a grin. “It’s really exciting. You’ll have to smack the smile off my face.”

The inaugural race is Aug. 8 in downtown Nashville.

Reba McEntire, Taylor Swift and Scott Borchetta

The grand prix will mix music with racing over three days with several concerts and other entertainment events scheduled leading up to the race. Justin Timberlakeand Borchetta are in the ownership group, while Kix Brooks and John Oates are on the advisory board.

Having music involved made the grand prix a good fit for Big Machine and a multi-year agreement, Borchetta said. He considered another sponsorship deal a few years ago, which initially seemed like a good idea, but reconsidered after giving it further thought.

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