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Buyers mistakenly buy Xbox One X instead of Series X; One X sales up 747% on Amazon

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Microsoft’s latest game console Xbox Series X’s pre-orders went live from Tuesday i.e. September 22, 2020. However, due to a genuine mistake, many fans ordered Xbox One X instead of the newly announced Xbox Series X or Xbox Series S. This was a huge problem for many fans as they were hoping this kind of thing would not happen after such a long wait.

Xbox One X sales rank up to 747% on Amazon.com

A twitter user, Andrew Alerts, noted that many fans may have got confused with Xbox One X and the latest Xbox Series X pre-orders. According to Andrew, the reason behind such a huge mistake was that many retailers including Amazon were approximately one hour late to make Xbox Series X pre-order page live on their e-commerce website. So, fans who were searching for the Xbox Series X pre-orders on these sites got search results of Xbox One X. This is the reason behind Xbox One X’s sales hike on Amazon which reached around 747%, as per his tweets.

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However, it is quite evident that buyers who were non-gamers (especially parents) found it difficult to distinguish between the two names. A twitter user Tom Warren also revealed that the Microsoft organisation itself got confused by the two names in one of their official blogs. His tweet reads: “here’s Microsoft getting confused by Xbox One X and Xbox Series X” In another Tweet, Andrew Alerts reads, “Even something like Xbox Series R and Series S would have been better than including the same letter they had in the previous generation.”

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Xbox Series X and Series S price

The Xbox Series X retails for $499 (₹49,990), whereas the Xbox Series S is available at a much cheaper price tag, at just $299 (₹34,990). Buyers can also purchase the Xbox Series X or Series S using Microsoft’s Xbox All Access programme. As part of the programme, the Xbox Series X will be available at a low monthly price starting at $34.99 a month for 24 months. The Xbox Series S will go for a starting price of $24.99 a month for 24 months. Interestingly, it does not involve any upfront costs.

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Sunday’s Fur-Cast (11/28/21) | WETM

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ELMIRA, N.Y. (WETM) — A press conference is to be held on Monday, Nov. 29, to discuss the county’s continued battle with COVID-19.

Chemung County Executive Chris Moss and Public Health Director Pete Buzzetti will be holding the conference at noon to address county residents the update.

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Trump says he’d win the Republican nomination for president ‘very easily’ if he decides to run in 2024

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  • Former President Donald Trump said he’ll win the GOP nomination “very easily” if he were to run in the 2024 election.
  • “Most people have said if I run, they won’t run against me so I think that’s good,” Trump said.

Former President Donald Trump on Friday said he’d easily win the GOP nomination if he runs in the 2024 presidential election.

“I think if I run, I’ll get it,” he said on a Fox Business appearance. “Look, I have a 94, 95 percent, even in the CPAC (Conservative Political Action Conference), I had a 98 percent approval rating. So if I decide to run, I’ll get it very easily.”

“Most people have said if I run, they won’t run against me so I think that’s good,” he added.

Trump hasn’t announced a formal run for the 2024 election yet, but he’s been teasing a potential bid since at least now President Joe Biden’s inauguration. Biden has said concretely that he plans to run for reelection in 2024.

Trump has been testing the waters for a potential run. A confidential memo obtained by Politico found that his team had polled five key states to gauge whether they’d vote for him over Biden. The states — Arizona, Georgia, Michigan, Pennsylvania, and Wisconsin — gave Biden a critical Electoral College edge that denied Trump a second term in office, Insider’s John Dorman reported. The polls showed that Trump led in each of the five swing states.

“Poll after poll clearly demonstrates that former President Donald Trump is still the 800-pound gorilla in the GOP and would be its 2024 nominee should he run,” said GOP pollster Tony Fabrizio, who conducting the polls for Trump’s super PAC, “Make America Great Again, Again!”

“This new data clearly shows that today the voters in these five key states would be happy to return Trump to the White House and send Biden packing,” Fabrizio continued.

An October poll conducted by Quinnipiac University also found strong support among Republicans for a Trump 2024 bid for president. Nearly 80% of Republicans surveyed said they’d like to see Trump run, an increase of 12 percentage points from May, the last time Quinnipiac conducted the poll.

Meanwhile, allies and aides close to Trump are reportedly advising him not to run, out of fear that he’d lose again.

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Advertisers adjust holiday messages to covid-19, supply-chain challenges

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The holiday-season campaign of Cadillac, a unit of General Motors Co., is usually centered on its “Season’s Best Sales Event.” This year, the car maker went with “Season’s Best” instead, because it had to skip its sales events due to a shortage of cars.

Cadillac is keeping close tabs on its inventory across the country and using that information to figure out where to run ads and which vehicles to promote, from sport-utility vehicles to sedans. “We want to make sure that we are advertising vehicles in markets where there is inventory,” said Melissa Grady Dias, Cadillac’s chief marketing officer.

The holiday season is a crucial time for Madison Avenue, with brands expected to spend billions of dollars on advertising in the fourth quarter. Sectors such as retailers, auto makers and telecommunications are typically the biggest holiday ad spenders, according to ad tracker Kantar.

Over the past few months, there has been plenty of hand-wringing in ad circles over how best to navigate the holiday advertising blitz. A wide range of businesses are dealing with Covid-related supply disruptions, shipping delays, and a tight labor market. At the same time, the pandemic continues to surge in different parts of the country due to the spread of the highly contagious Delta variant. On Friday, the World Health Organization identified a new strain, Omicron, as a global “variant of concern.”

Crafting ads in this environment is like “playing three dimensional chess,” said Mark DiMassimo, founder and creative chief of DiMassimo Goldstein, an advertising firm.

In September, DiMassimo Goldstein set up an online panel of 300 men and women, asking them at frequent intervals how they were feeling about their coming holiday celebrations. Based on their input, the agency sketched out and shot several holiday ads for BetterHelp, an online therapy service, so it could have different options in case the pandemic worsened.

One TV commercial shows an extended family sitting around a table and enjoying a holiday meal. A second shows a family having a virtual holiday celebrating via a video call. A third was scheduled to be animated, so it wouldn’t need a live commercial shoot.

One problem DiMassimo Goldstein ran into was that not all panelists had the same expectation of what a proper holiday gathering should look like during the pandemic. Some wanted to see people wearing masks in the ads, while others didn’t. As a result, it filmed a new set of ads—with one featuring an actor talking about mental health during the holiday season. Other spots show small holiday gatherings, where one wouldn’t expect anyone to wear a mask, the agency said. The ads are expected to break in early December.

“You need backup plans for your backup plans,” Mr. DiMassimo said. He is glad his agency was prepared for the worst given the emergence of Omicron, Mr. DiMassimo said on Friday.

Sometimes, even shooting the ad proves to be a challenge. As BBH was working on a holiday video ad for Alphabet Inc.’s Google centered on the company’s promotion of Black-owned businesses, the ad agency was planning to use plenty of products and props from these businesses—only to find out that some couldn’t be shipped in time. Even finding enough mannequins proved difficult, said Rafael Rizuto, chief creative officer of BBH USA. The agency couldn’t delay filming because of the tight schedules of the celebrities appearing in the spot, so in the end, it had to rely on substitute items that were in stock.

The pandemic is also affecting how people respond to holiday ads, said Justine Basil, a strategy director at 72andSunny New York, an ad agency. Focus groups have shown that people are drawn to meaningful friendships and people looking out for each other this year, a departure from prepandemic years when consumers typically recommended that ads have more jingle bells and men in Santa suits, the agency said.

72andSunny New York recently designed a holiday ad for Etsy Inc., the crafts-focused online marketplace, about a budding friendship between a young Black store clerk and an elderly Asian woman, who buys him a pair of monogrammed mittens from Etsy for the holidays. The ad tested well with focus groups, the agency said.

The classic “holiday visuals and the tropes of the holidays fell to the wayside a little bit,” said Michael Osbourn, 72andSunny New York’s deputy executive strategy director.

 

This story has been published from a wire agency feed without modifications to the text

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