ROSWELL, N.M. (AP) — Tourism officials in New Mexico have raised concerns about people confusing a UFO Festival with downtown alien-related events because of similar domain names searched online.
The 2021 Roswell UFO Festival will get a marketing boost after the New Mexico Department of Tourism approved it for its Strategic Events Recovery Readiness Initiative, a pilot program intended to help cultural events recover from the economic downfall cause by the pandemic, the Roswell Daily Record.
Public Affairs Director Juanita Jennings told the Roswell City Council’s Finance Committee on Thursday that the festival was one of 13 special events around the state selected from more than 100 applicants.
The program will provide a team of event experts who will give technical assistance and help gain sponsorships for the events and provide cooperative funds for advertising. However, the state has expressed concerns about the messaging since Roswell is also hosting its first annual Alien Fest.
City Manager Joe Neeb said the confusion is caused in part by online search results for the UFO Festival that frequently yield a website for Mainstreet Roswell’s Alien Fest —. But the official UFO Festival website, which launched on Thursday, is .