Fans of live music are about to get their fix when a new live gig streaming service is launched on Teesside.
Music charity Tees Music Alliance is behind the move which will beam performances direct to phones, tellies and computers to help support artists, venues and fans of the grassroots scene.
High quality audio and video will be used to stream the gigs after Teesside music charity Tees Music Alliance secured funding and tech support for the initiative.
“When we were plunged into lockdown almost exactly a year ago, we quickly became aware that ifwas going to remain viable that we would need to find a way of adding to the small audiences produced by social distancing,” said TMA chief executive Paul Burns.
“We looked at what the sporting world had been doing for years, but large, commercial systems were beyond our reach.
“We approached Teesside University with some basic ideas and a brief that imagined a system which would be accessible to local promoters and wouldn’t be expensive to run.”
The-led initiative DigitalCity connected Tees Music Alliance with technical experts Sapere to work on a software solution and within weeks a system was developed.
Paul Drake, operations director at Sapere, said: “While Sapere have been working in the Tees Valley for more than a decade, this was the first time we’ve worked with a music venue – and we relished the challenge.
“We hadn’t worked with TMA before and our paths would probably never have crossed, if it hadn’t been for lockdown – but it’s been very satisfying to create a unique, cost-effective solution for a not-for-profit organisation that is simply looking to boost the local music community.”
The project has been supported by a range of funders including The Key Fund, Social Investment Business, Teesside University, DigitalCity and Tees Music Alliance – raising enough money to purchase high tech kit, develop the software and cover running costs for a year.
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Once up and running, music fans will be able to buy an online only ticket via TMA’s box office and tune in to see selected gigs being streamed live. With limited audience numbers able to attend venues at present, pay per view offers a way for artists and promoters to make gigs more viable.
Music venues have been particularly badly affected by the effects of the– most have been closed for long periods since March 2020.
The new service will carry on beyond the restrictions – due to end by June 21 at the earliest.