Home News Disneyland, California Adventure ‘Magic Key’: Details of annual passholder replacement program unveiled

Disneyland, California Adventure ‘Magic Key’: Details of annual passholder replacement program unveiled

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ANAHEIM, Calif. (KABC) — Disneyland Resort on Tuesday unveiled details of its new “Magic Key” program, a membership and loyalty plan that replaces annual passes for frequent visitors.

The Magic Key program “was informed and shaped by extensive consumer research and feedback from guests and fans” and will offer four different types of passes, according to the Disney Parks Blog.
Each of the four passes — dubbed the Dream Key, Believe Key, Enchant Key and Imagine Key — will offer reservation-based admission to Disneyland, California Adventure, or both.

Parkgoers can visit Disneyland.com/MagicKey to view the Magic Key calendars and learn more about the program, including benefits, savings opportunities and special experiences.

Starting Aug. 25, Magic Key holders will be able to use the theme park reservation system make reservations in advance on available dates and be able to hold a certain number of upcoming reservations, depending on the pass type.

RELATED | Disneyland Resort to end Annual Passport program amid uncertainty of the pandemic

Charter members who join the program within the first 66 days (a nod to Disneyland’s 66th anniversary) will receive a special welcome package that will include items such as a branded pin, celebratory button and magnet.

A Magic Key portal on the Disneyland app is expected to be added to the Disneyland app.

Disneyland ended its previous annual passholder program earlier this year while the park was still closed due to the coronavirus pandemic.

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