Home » Ex-Vallejoans integral in recording studio launch – The Reporter

Ex-Vallejoans integral in recording studio launch – The Reporter

by id3ep

Bruce Taylor used to sell upscale knives door-to-door.

When it came to job satisfaction, it’s right up there with blind-folded cliff diving.

“I had no clue,” Taylor remembers not-so-fondly.

Then there are the eight or nine years Taylor put in for Schlage, the lock company in San Francisco.

“One of the best jobs I ever had,” he said. “I was taught a lot of different skill sets.”

Push the fast-forward button. Now 50 and in San Ramon after a short stint in Vallejo, Taylor joins friend Clay by the Bay in starting ClayStation Studios in Alameda, where he gets to utilize all the jobs he’s had as producer.

Specializing in commercial video and audio recording, the venture launches April 10 and features poet, vocalist and author Carla Lawson, another former Vallejoan now in Antioch.

Ex-Vallejoan Carla Lawson joins a handful of others at the launching of ClayStation Studios in Alameda. (Courtesy photo)

Admittedly, it’s Taylor’s first run at the entertainment industry, but he believes all his previous endeavors provided the organizational skills for the job.

Listening and “staying humble” are two integral assets in the production world of dealing with an array of egos, Taylor says.

As producer, “you’re meeting a lot of interesting people, talking to artists, getting to know them. They come to the studio and you make sure they feel comfortable,” Taylor said.

Taylor and his business partner have sought a studio site for some time, finding the Alameda space near Clay’s home that’s ideal. The pandemic didn’t help, Taylor says.

“During this time, there aren’t many launches of anything,” he said. “Here, we’re in a great position to have a fully-equipped recording studio with a fully equipped kitchen and a green room,” Taylor said.

Because of COVID-19, the launch would be limited to a handful of invitees, Taylor said.

“We haven’t done much because of COVID, but we’ve done what we can. It has delayed us a little bit,” he said.

Taylor expects big things from Lawson — aka “Isis the Poet.”

“From the start, I was impressed with her transparency,” Taylor said. “Also, the vision of what she wanted to do.”

With Taylor’s limited music background — he played piano “when I was younger” — if someone told him years ago that he would end up as a producer, “I would have said they’re joking or kidding me.”

With plenty of Zoom meetings in the rearview mirror, Taylor is ready to hit the studio. For now, “it’s been organic by design until we launch the studio” in securing clients.

“Once we start, we’ll do more soliciting,” Taylor said.

Less than three weeks to opening the doors, Taylor is “totally excited. No nervousness at all. A lot of anticipation.”

He said the company philosophy right now is “let’s open and see how it goes” versus trying to come up with a five-year plan, adding that “quite a bit” of their clients are from word-of-mouth and social media.

The studio won’t rely on signing a big star, Taylor said.

“It doesn’t really matter. We’re not reaching for that,” he said.

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