WYTHE COUNTY, Va. (WFXR) — Feeding Southwest Virginia is set to officially launch its new Mobile Marketplace program in Wythe County on Thursday, thanks to a grant from Feeding America.
This program will kick off from 11 a.m. to 1 p.m. on Thursday, May 6 at Hope Inc., located at 680 W Main Street in Wytheville.
According to the organization, the Mobile Marketplace is designed to provide accessibility to underserved demographic groups and rural locations, offering SNAP-eligible groceries for purchase and SNAP outreach.
“We are always creating innovative programs based on relevancy and on the communities we serve” said Pamela Irvine, President and CEO of Feeding Southwest Virginia. “The Mobile Marketplace will diversify food streams and allow people with SNAP benefits to purchase fresh food, and nonperishable groceries.”
Based on data analysis, Feeding Southwest Virginia determined Alleghany, Bland, Craig, Carroll, Pittsylvania, Wythe, and Wise counties would benefit most from the program.
Feeding Southwest Virginia’s Mobile Market Program will reportedly consist of two trucks, each stocked with product from one of two committed grocery partners and supplemented with purchased food.
Meanwhile, the Abingdon Distribution Center will use a beverage truck to travel to targeted rural sites in the southwestern part of Feeding Southwest Virginia’s service area, according to the organization.
“The implementation of two Mobile Markets will position our food bank to better serve those who need us most — the food-insecure who live in areas where grocery stores are located at distances that are difficult for them to reach and also lack brick and mortar pantries or other emergency food assistance,” Feeding Southwest Virginia said in a recent statement. “Compounding the problem for most of the individuals in these targeted localities is the lack of public transportation.”