Guy Sebastian signs new Sony Music deal, will launch his own label


Sony Music Entertainment Australia has renewed its agreement with multi-platinum and award-winning artist Guy Sebastian under a new long-term recording deal.

While the exact terms of the deal have not been revealed, the new contract means Sebastian will celebrate two decades with the label during its term.

Sebastian and Sony Music have also announced the formation of a new joint venture label with Sebastian discovering and developing talent across the country. Details of the label will be announced in the coming weeks.

Denis Handlin and my fantastic Sony Music family has been and continues to be the most incredible home for me since the beginning of my career,” said Guy Sebastian. “Sony Music is a unique label that has always nurtured my talent as well as supporting my creative freedom. I am humbled at the success we have had with my music and repertoire in Australia and globally, and I am so excited for this next chapter in our partnership.

I feel immensely grateful that we are now able to establish my own label as I feel it is so important at this stage of my career to nurture and develop other creatives. This is something I am passionate about, I find immeasurably rewarding, and it also makes me so happy. Finally, a big thank you to all my fans and the industry at large; without their love and loyalty towards me and my music, I wouldn’t be here today.”

Guy Sebastian

L-R: Guy Sebastian, Pat Handlin (VP, A&R, ANZ, Sony Music), Jennifer Fontaine (managing director, Private Idaho Management), Denis Handlin (chairman & CEO, Sony Music ANZ) Photographer: Justin Lloyd

“Guy Sebastian is an exceptionally talented and a wonderful person,” said Denis Handlin, chairman and CEO of Sony Music Entertainment Australia and New Zealand. “Eighteen years after first joining the company, Guy’s is in the prime of his career and his most recent album is the best to date. We are proud and honoured to extend our partnership so that we can continue to take his career to even greater heights. We are also thrilled to launch a new JV label with Guy that will uncover and foster a new generation of Australian talent. Guy’s music will endure for decades with many more exciting opportunities and special magic moments to come.”

Signed to Sony Music Entertainment Australia in 2003, Sebastian is one of Australia’s most successful, celebrated and enduring artists. He has achieved six #1 singles, three #1 albums, over 720 million streams worldwide, and been recognised with 42 Platinum certifications in Australia.

Sebastian’s ninth studio album, T.R.U.T.H. debuted at #1 on the ARIA Albums chart on release in October 2020. This year, he will also return to his role as a coach on The Voice Australia and embark on a national tour in November and December.

See also: Sony Music secures music royalty with signing of Kate Ceberano


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