Home News Jason Sudeikis and ‘Ted Lasso’ team explain winning over the soccer world

Jason Sudeikis and ‘Ted Lasso’ team explain winning over the soccer world

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Originally, Sudeikis and Hunt’s characters were conceived for a pair of NBC Sports commercials, aired in 2013 and 2014 to promote the network’s Premier League coverage. After a warm reception to those promos — particularly from the soccer community — the writing quartet of Sudeikis, Hunt, Joe Kelly and Bill Lawrence reimagined the brashly oblivious Lasso for a full series. The coach was imbued with emotional complexity and some Kansan kindness, plus a knack for pop culture references and folksy adages. And soccer, with its nonstop ebbs and flows, proved to be an apt metaphor for life — a conceit central to the overarching narrative.