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LOL Surprise, Barbie, and Fortnite join Little Brother Books latest Annuals portfolio – ToyNews

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LOL Surprise, Barbie, Fortnite, Roblox, and Minecraft will each be expanding their presence across the children’s Annuals market, thanks to a bolstered new portfolio of titles to launch from Little Brother Books.

The UK Annuals publisher is preparing to launch a range of six new titles this spring/summer, which will include three Fun, Play and Learn titles hitting shelves this May, featuring the popular toy brands LOL Surprise and Barbie. The pair will be joined by World of Dinosaurs.

This season will also see the launch of three Ultimate Gaming Guides, including GamesWarrior’s Ultimate Guide to Fortnite, Roblox, and Minecraft.

All six titles will feature new content created exclusively by Little Brother Books and will each be priced at £5.99. The series will go on sale this mlnth across Amazon, TJ Morris, Sainsbury’s, Smyths Toys, and other book retailers.

Little Brother Books believes that high visibility at retail is key to driving impulse sales and has been successful in placing 1000s of dedicated FSDU/POS in major retailers over recent years.  

Matthew Reynolds, MD at Little Brother Books, said: “Our mid-year Annuals and Gaming Guides launching this season are testament to our success in refreshing this market and I’m thrilled that we have six titles to delight parents and children alike this summer with six of the hottest properties in the market. 

“Despite 2020’s challenges, Little Brother Books once again dominated the Annuals market, and we retained our position as the number one publisher in this sector for the third consecutive year with unrivaled distribution for our leading brands. 

“2021 is shaping up to be even more successful with other major retailers coming onboard, as well as exciting new brands joining our portfolio.”