A few days after hinting that he is ready to make a big announcement, Telugu film star Mahesh Babu finally announced the launch of his own clothing brand called The Humbl Co. On Monday, he said they were all set to unveil his clothing line just days before his birthday. Playing on the name of his company, Mahesh Babu thanked everyone that had responded astoundingly. The Humbl Co. is not just clothing, it’s a way of life, he said while asking his fans to look forward via a tweet.
Our Humbl endeavour unveils today. Thank you all for the astounding response 🤗🤗 For us, The Humbl Co. is not just clothing, it’s a way of life. We welcome you all to thefamily. Stay tuned for the launch on 7th August!
— Mahesh Babu (@urstrulyMahesh)
Without opening up entirely about his new venture, Mahesh Babu retweeted a rather cryptic message from his Twitter handle, indicating how everything starts with Humbl beginnings and asking his followers to click on a website link so they could guess what his new venture was about. After following the guidelines, it was quite evident that the Southern superstar was talking about the launch of his clothing brand in association with a leading e-commerce company. The brand’s tagline says, “Dress like a Dream, Live Real.”
After Vijay Deverakonda, Mahesh Babu is the second Telugu actor to be launching his own clothing brand. Last year, Vijay had unveiled his own clothing line called Rowdy. Soon after the announcement of his launch, congratulatory messages started to pour in from fans all over. Some even started a countdown to his birthday, which is celebrated on August 9 every year.
On the career front, the 43-year-old actor is busy shooting for yet another Telugu action drama titled Sarileru Neekevvaru, in which he plays the lead role of an army officer. The project will mark the actor’s maiden collaboration with filmmaker Anil Ravipudi. The film will also be starring Jagapathi Babu, Rashmika Mandanna and Rajesh Prasad in important roles.