PlayStation India boss Prosenjit Ghosh revealed that 2020 was the best year for the PS4 in the country and that PS5 gamers in the country want better pricing for games and consoles. He made his comments during an industry panel at the ongoing India Gaming Conference and Show 2021 and come at a time when gamers across the country are demanding PS5 restocks.
“This should have not been the best year for the PS4 as it was in it seventh year,” he says. “Despite that this ended up being the best year for the PS4.”
In addition to this he stated that Indian gamers want lower pricing along with a sustained demand for international content in franchises like GTA and FIFA. This was in response to other panelists suggesting that Indian gamers want only Indian games.
“[Indian gamers want] better price,” he says. “They don’t want Indian content only, [they’re] okay with international content.”
This should come as no surprise with PS5 exclusives costing Rs. 5,000 which is roughly Rs. 1,000 more than most third-party games on the console, making it highly prohibitive to buy games on launch day.
Furthermore he mentioned that PlayStation has “90 percent plus market share in India”.
Considering that Nintendo has no Indian presence and Microsoft’s endeavours in the market have been low-profile despite bringing the Xbox Series X and S in time with the rest of the world, Sony is the de facto option for most gamers in the country.
“India is from a gaming perspective is just beginning to evolve,” he says though he did admit that the average revenue per user (ARPU) is “lesser in India”. He also divulged details on Sony’s audience in India which is in the age of 25 to 35 and in the early stages of their career.
“We define our audience as the young earners and the young learners. Young learners, going to school and college, very potential audience for us with the culture change in India. The young earner, not yet married, that’s a demographic, late 20s to 35 is worthwhile.”
— Is PS5 Out in India? (@PS5India) March 10, 2021
PS5 India restock date
Since this was an industry-focused panel and not one for consumers, Ghosh did not comment or hint at a potential PS5 India restock date now rumoured for the end of March 2021.
That said, IGN India has been following up on this ongoing issue. Stay tuned for further updates.
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