Home News See Rick and Morty Wendy’s pop-up installation

See Rick and Morty Wendy’s pop-up installation

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The “Rick and Morty” partnership is part of Wendy’s continued push to promote its breakfast line, which accounted for 7% of its 2020 sales.

“We recognize the ability of the [“Rick and Morty”] fan base and the desire of this fan base to hear more around Wendy’s and opportunities to connect even deeper into our experience,” says Bennett.

The Wendy’s and “Rick and Morty” partnership also featured a Twitter takeover and an animated ad that premiered on Sunday in tandem with the premiere of Season Five of “Rick and Morty.”