MUMBAI: Zee Biskope is all set to raise the bar this Holi, also celebrated as Faguaa across the regions of Bihar, Jharkhand and Purvanchal, with entertainment of all hues and colours. Right from the morning band till evening prime time, Holi celebrations will carry on all week and culminate with the world television premiere of Shubh Vivah on 28 March at 6 pm.
The merriment will begin in the morning with a devotional Holi special song property Awadh Me Udele Gulal, followed by a fun-entertainment led Holi special Fagua Beats – Jogi Ra Sa Ra RaRa that will rev up your mood through groovy Holi songs. Starting 23 March till 26 March, the channel will also telecast Holi special episodes of its comedy show Hasi Ke Rail Chhut Na Jaye at 9 pm.
Adding to this special offering, Zee Biskope brings ‘Hasi Thitoli – Happy Holi’ – a week filled with fun and entertaining movies that depict the key elements of the festival like colour, joy, comedy and some light-hearted banter between friends. The week of Holi will start on 22 March with the film Nirahua Hindustani 3, that features Nirahua aka Dinesh Lal Yadav and Amrapali Dubey. It will be followed by Dabang Sarkar, featuring Khesari Lal Yadav and Aakanksha Awasthi in prominent roles, on 23 March. Featuring Amrapali Dubey and Manoj Tiger in the lead roles, Lagal Raha Batasha will be the next offering in the pipeline to be telecast on 24 March. Up next, 25 March will be dedicated to the movie Nirahua Satal Rahe which stars superhit jodi of Nirahua and Amrapali Dubey. Audience will be delighted with Dulhin Ganga Paar Ke, a Khesari Lal Yadav and Kajal Raghwani starrer, on 26 March and Ghoonghat Mein Ghotala, starring Pravesh Lal Yadav, Mani Bhattacharya, and Richa Dixit, on 27 March. Making for a very eventful evening with the family, each of these movies will be telecasted on prime time at 6 om time-band.
The highlight of this week-long grand Holi celebration will be the world television premiere of the ShubhVivah starring Pramod Premi and Chandni Singh. A special appearance by Amrapali Dubey and Anjana Singh in the feature film will further elevate the entertainment quotient. With a strong story line, the movie is filled with some fun moments, interesting dialogues, action, drama and some energetic dance numbers that is sure to make viewers tap their feet.
ZeeL cluster head east Samrat Ghosh said, “The magnanimity that this festival holds amongst people in the region who celebrates it amidst much pomp and gusto is astonishing. We have always strived to be a people’s brand and establish an affinity with the brand. Our Faguaa offering will not only expand our reach but also present a wide array of properties for advertisers to choose from and connect with our audience during festivities.”
Zee Biskope & Big Ganga business head Amarpreet Singh Saini said, “As a brand, we keep our audience at its core and curate a host of innovative and festive offerings keeping their topical preferences in mind. As the region sets in the mood of Faguaa, our brand will rejoice their merriment with a host of colourful movies, a WTP and a two hour special comedy show. We hope this specially curated entertainment dose will multiply the celebration for our viewers and elevate the family viewing experience.”