, the world’s largest independent action sports organization uniting Nitro Circus, Street League Skateboarding (SLS), Nitro Rallycross and Thrill One Media, announced today that Steven Ziff will become the company’s Chief Marketing and Communications Officer. Ziff will be responsible for Thrill One’s traditional marketing and communications functions as well as oversee touring, consumer products and athlete development. He will report to CEO Joe Carr and be based out of Thrill One’s new headquarters in Costa Mesa, CA starting in April.
Ziff will join Thrill One from the Los Angeles Chargers where he has served as Senior Vice President and Chief Marketing Officer since 2019. Ziff has been responsible for the team’s commercial initiatives that include marketing and creative services, ticket sales, business intelligence, content creation and production, fan experience and branded entertainment, digital, broadcasting and merchandising. Ziff also led an acclaimed transformation of the franchise’s branding and helped revitalize the business, driving increased growth in both season ticket and suite sales as the team transitioned to its new Los Angeles home, SoFi Stadium. The NFL recognized his visionary leadership by naming him to its CMO steering committee, the league’s marketing decision-making body.
“We are so excited to welcome Steve to Thrill One at such a transformational time for the company,” Joe Carr says. “With our increased production slate and the imminent return of live events, we are fortunate to be to adding such a respected and accomplished leader to the team. Thrill One’s audience is our biggest asset and Steve is the ideal executive to drive engagement and accelerate growth across our portfolio of brands. His decision to join Thrill One speaks volumes about the opportunity ahead of us in the world of action sports and thrill-based entertainment.”
Ziff brings nearly 15 years of marketing and brand expertise across sports and entertainment to Thrill One. Prior to his executive role with the Chargers, Ziff spearheaded the creation and development of all commercial marketing, content and production initiatives for the Washington Football Team as Senior VP/ CMO. From 2014 to 2018 Ziff was Vice President of Marketing and Digital Media for the Jacksonville Jaguars and their newly-created entertainment entity, Bold Events. There he led the creation and development of all marketing, digital, creative, experiential, and promotional strategies for NFL Football as well as live stadium and amphitheater events. Ziff has also held leadership positions in Major League Baseball with the San Diego Padres and the National Hockey League with the Florida Panthers Hockey Club/Sunrise Sports & Entertainment.
“I am thrilled to be joining such a dynamic and exciting company, and look forward to working alongside an extraordinarily-talented management team,” Steven Ziff says. “Our goal is to continue to create unbelievable content and world-class experiences to engage and entertain a growing, passionate community of millions of action sports fans across the globe.”
Ziff is set to join Thrill One Sports & Entertainment as the company ramps up both its live event calendar as well as its original programming. Two weeks ago, Nitro Rallycross revealed the expansion of its inaugural championship series while last month MTV announced the season two renewal of “Deliciousness,” the food-themed spinoff of the Rob Drydek-hosted hit “Ridiculousness” (which is also debuting new episodes). Thrill One will also deliver the action sports event of the year with Nitro World Games, announcing in February the first wave of international competitors who will battle in Brisbane’s Suncorp Stadium October 23rd and 24th. With continued momentum, along with upcoming tour announcements from both its Nitro Circus Live and SLS World Tour properties, Thrill One Sports & Entertainment will further solidify its position in 2021 as both the biggest platform and most progressive operator in action sports.
About Thrill One Sports & Entertainment:
Thrill One Sports & Entertainment is a next-generation content company that lives at the nexus of sports, entertainment and lifestyle, combining the resources of Nitro Circus, Street League Skateboarding (SLS) Nitro Rallycross and Thrill One Media. A multi-media platform founded in 2020, Thrill One is dedicated to creating mind-blowing action sports events and original content, fueled by the most daring athletes, talent and brands in thrill-based entertainment. Thrill One Sports & Entertainment also boasts one of the largest aggregate social audience in action sports, with over 40 million followers across its multiple brand pages and channels. Go tofor additional information.