Vinyl sales prop up independent music

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Mac McCaughan:

Their plan, like many bands’ plans, is to go out and tour to promote the record. So, you know, we put out amazing records by bands like Sweet Spirit, Jade Hairpins, Torez, whose tours all got canceled or cut short by the pandemic. And it’s really hard to, in the streaming world, to cut through the noise and the massive amount of music that is out there. If you’re a new artist and you’re trying to kind of break into people’s consciousness.

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