Why MSG Networks and MSG Entertainment Fell Today

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What happened

Shares of Madison Square Garden Entertainment (NYSE:MSGE) and MSG Networks (NYSE:MSGN) fell 9% and 8%, respectively, after the former said it was acquiring the latter for about $922 million in an all-stock deal, a 4% premium to MSG Networks’ closing value on March 10.

So what

MSG Entertainment says the acquisition of its media company sibling paves the road for it to generate significant incremental revenue by allowing it to “capture more of the emerging revenue opportunity related to the potential expansion of legalized sports gaming in its market.”

Basketball player preparing to dunk a ball

Image source: Getty Images.

MSG Entertainment owns various sports and concert complexes, including the iconic Madison Square Garden and Radio City Music Hall. MSG Networks broadcasts various New York sports team games and events.

Under terms of the deal, MSG Networks shareholders will receive 0.172 shares of MSG Entertainment for each share of MSG Networks they own.

Now what

The merger of the two MSG companies is a reunion of sorts, as both businesses are the result of spinoffs from what was once The Madison Square Garden Company.

In September 2015, MSG Networks was spun off from the parent, which retained ownership of the sports venue and related properties, and then in April 2020, the parent was rebranded as Madison Square Garden Sports (NYSE:MSGS) and the venue and entertainment division was spun off as Madison Square Garden Entertainment. Now the spinoffs are being reunited.

The merger announcement said, “The combined company would have a stronger liquidity position to support its live entertainment business, which following the shutdown of its venues due to the pandemic is now on a path back to normal operations.”

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.

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